Jason Della Rocca

Execution Labs

About the speaker

Jason Della Rocca is a game industry entrepreneur, funding advisor, and cluster expert. He specializes in business/partnership development, pitching/funding, and ecosystem/cluster development.As the co-founder of Executions Labs, he was a hands-on early stage investor to over 20 independent game studios from North America and Europe. Between 2000-2009 he served as the executive director of the International Game Developers Association (IGDA), and was honored for his industry building efforts with the inaugural Ambassador Award at the Game Developers Conference. In 2009, Jason was named to Game Developer Magazine’s “Power50,” a list which profiles 50 of the most important contributors to the state of the game industry. As a sought after expert on the game industry, Jason has lectured at conferences and universities worldwide.

Understanding Funding: Sources and Timing

Solving the funding puzzle is still a mystery to many developers. Two of the biggest unknown variables are timing and source. Meaning, which sources of funding are suitable at which stages of development. Critically, developers first need to understand if they are seeking funding for a specific game project, or their studio. Those elements have a dramatic impact on who, when, and how you pitch for funding.

This lecture will help you determine the initial forking (game vs studio), and then parse the timing and source variables. Concrete examples of how different games and studios got funded will be provided.

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